STOUFFER’S
Problem: Gen Z tries to shortcut everything in order to save time.
Insight: Get Z loves to introduce and repurpose slang, even when only they know what it means as a way to define themselves apart from other generations.
Creative Idea: Stouffer’s (Stouff’s) Shortens Names of Comfort Food Classics for Busy Gen Z's (as an April Fool’s Joke)
Art Director: Sydney Richter
ECD: Dominic Al-Samarraie
Press: The Washington Post, Dieline, LBBOnline
Of course we had to make a press release to announce this GB (ground-breaking) change.
Check out how this blew up on soc’ (social).
CHECK OUT OUR WEB-STIZZY
