The Trevor Project
Awards: National ADDY Winner, Mosaic Award, Gold District ADDY, Ads of the World, Graphis New Talent
Main Message: Anti-LGBTQ+ legislation is isolative and can lead to violence against LGBTQ+ youth.
Insight: People don’t realize that the rise in anti-LGBTQ+ legislation will lead to detrimental circumstances against young people.
Creative Idea: Highlight the connection between how Anti-LGBTQ+ laws can kill LGBTQ+ lives. What would society be like if queer people were erased?
Art Director: Nico Aramboles
DIGITAL
To represent our idea of LGBTQ erasure due to hateful legislation, we've decided to make content featuring LGBTQ actors or producers locked for a day.
When users try to access locked content they will receive this error message.
To unlock the content, they can take our Trevor Take Action test to learn more about the severity of LGBTQ+ violence caused by hateful legislation.
For a day during Pride Month, LGBTQ+ Netflix actors will be “erased” from their respective shows. Watch the impact of Lorraine Cox’s absence in Orange is the New Black.
SOCIAL
Our idea would be continued on Twitter, where celebrity members of the LGBTQ+ community would have their accounts erased. Their tweets will not be able to be shared and if a user tries to interact with a tweet, they will receive a powerful error message.
TikTok would also erase its most prized LGBTQ+ influencers. Their profile would be erased and their TikToks wouldn't be interactive anymore.